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Impacts of The Bridge: Zainub Ibrahim, Algonquin College Professor

In our Impacts of The Bridge blog series, we look at how our Bridge program has impacted different people from around tourism academia and industry. In today’s blog, we catch up with lecturer Zainub Ibrahim to hear about how collaborating with The Bridge impacted her course and her students.

Before we start, what is The Bridge? By using our resources as a global non-profit, we’ve created a live bank of industry contacts with fantastic stories ready to share. Then, we’re connecting these individuals with organizations around the world who want to publish more research and broaden their network. We call this collaboration: The Bridge.

Hello Zainub! Please could you tell us a little about yourself, your career and how you’re working with CABI?

My name is Dr. Zainub Ibrahim – I hold a PhD (2013) and Master’s degree (2009) from the University of Waterloo both specializing in tourism, as well as a Certificate of University Teaching from the University of Waterloo. I’ve worked on various research projects including projects on the topics of agritourism, tourism and migration, tourism development in marginalized communities, sustainability considerations for tourism in ecologically sensitive regions, and assessing tourism plans.

I’ve been teaching tourism courses at post-secondary institutions since 2007. Prior to joining Algonquin in 2016, I taught at Humber College, the University of Waterloo, Champlain St. Lawrence College, and Cégep Limoilou. At Algonquin, I have served as the General Education Coordinator for the School of Hospitality and Tourism, the School of Hospitality and Tourism representative on the Program Quality Assurance Committee (PQAC), and currently serves as a member of the Inclusion and Diversity Circle.

I am working with CABI to involve my students in the process of writing Case Studies. A few of my students have been hired as Research Assistants to write CABI Tourism Case Studies using contacts from The Bridge. Also, some of my students are working on writing their own unique case studies to submit to CABI Tourism Cases. For instance, the final project for one of my courses, Risk and Crisis Management, is to write a case study, and some interested students plan to submit their final drafts to CABI Tourism Cases.

How have you involved The Bridge in your course?

I am a Professor in the Bachelor of Hospitality and Tourism Management (BHTM) program at Algonquin College. Our program is unique in the sense that it is a degree offered by an applied college. As a result, we have a particular interest in embedding applied research in our program. Further, due to  the nature of the topics covered in many courses, particularly 3rd and 4th year courses like Special Topics in Tourism, Strategic Management, Risk and Crisis Management, and Attractions Management, case studies make up a significant portion of these courses as we use them to apply theory. Students are also required to take a capstone course in their final semester called Cases in Hospitality and Tourism. This course consolidates the theory of their previous courses by focusing on discussing and solving different cases. Many of the CABI Tourism Case Studies are very relevant to this course, particularly those that include discussion questions.

How has including The Bridge in your course impacted you and your students?

The Bridge provides us with multiple opportunities. Firstly, students now have the opportunity to experience the back-end of case studies by being involved in the process of writing them. This enables them to get a more fulsome understanding of the issues, and helps them better appreciate case studies that they study. Secondly, prior to our involvement with The Bridge, I found it to be a challenge to find short, informative case studies about topics to include in my courses. I typically use these case studies for class discussions, assignments, and in exams. Access to CABI Tourism Case Studies has been invaluable, as I am now able to access timely, relevant, and short case studies on a variety of topics from a single source.

“Access to CABI Tourism Case Studies has been invaluable, as I am now able to access timely, relevant, and short case studies on a variety of topics from a single source.”

Thirdly, The Bridge has provided the students with an opportunity to publish their work, and to participate in the activity surrounding it. As a result, we are now more involved in our own college-wide research events for instance by presenting our work at our college-wide research conference. Overall, The Bridge has added a dimension to how students interact with theory, industry, and the global community.

Learn more about The Bridge here.

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