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A Small German Business Hotel on the Cutting Edge of Sustainability

Julien Andre, Justine Duval, Marine Jeannon, Mo Yang, Marta Valls I Pi, Skema Business School


Creativhotel Luise, a business hotel of 93 rooms in the small town of Erlangen, Germany, operates on the principle that we are all responsible for the protection of the environment. The hotel puts this into practice through the concept of ‘creativity–sustainability’: creativity is used as a means of ensuring sustainability, whether in terms of economic viability, environmental responsibility, or social well-being.


This case study is based on interviews with Ben Förtsch, owner & Managing Director of Creativhotel Luise. If a source is not provided for any data below, it will be from the information provided by Ben.


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