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An Italian Hotel’s Partnership with the WWF, the World Wildlife and Nature Conservation Charity

Aurélie Lods, Oriane Louis, Margot Quemener, Agnès Sanjivy, Skema Business School

Summary

Oasy Hotel is set in a protected natural area and welcomes guests looking to reconnect with nature and wide open spaces. The hotel operates according to principles of sustainability, serving organic food from its own farms and offering activities that raise awareness of environmental issues. The hotel is referenced in the Regenerative Travel directory as the first social and ecological sustainable resort in Italy, and the third in Europe. The Covid-19 pandemic has been a challenge but also represents an opportunity, due to a heightened interest in nature-based experiences (Alina-Cerasela and Daniel, 2020).

Information

Written on the basis of material provided by Matteo Pennacchi and Andrea Manes of the Oasy Hotel, in the context of Skema’s Strategic Marketing Projects programme.

10.1079/tourism.2021.0017

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