
Becoming Vincent: Using the “hero’s journey” to connect and design (digital) tourist experiences along Vincent van Gogh’s heritage locations
Licia Calvi, Moniek Hover, Breda University of Applied Sciences, Academy for Hotel & Facility, the Netherlands.
Summary
This case describes a research and design project, commissioned to Breda University of Applied Sciences (the Netherlands) by several regional tourism organizations in Brabant, a province in the south of the Netherlands. The aim of the project was to draft a narrative concept and storylines that would link and upgrade the various Vincent Van Gogh heritage sites in the area in order to eventually attract international tourists to the province, especially in view of the commemoration of Van Gogh’s 125th death anniversary in 2015. In the creative phase, we used a 12 steps storytelling model (
Information
Vancouver Island University World Leisure Centre of Excellence
© Licia Calvi & Moniek Hover 2022
10.1079/tourism.2022.0025
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