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Calls for Case Studies:

Social Equity and the Sharing Economy in Tourism

Closing date - 1st June 2022

Tourism Cases is a growing collection of double blind, peer reviewed, case studies written by international practitioners and academics. The collection comprises real world case studies designed to share experiences and expertise from the tourism industry and academics that offer practical, real-life examples in one easily searchable platform.


This special issue explores issues of social equity in the sharing economy, including theoretical underpinnings, policy implementation, and best-practice opportunities that spark critical debate for students within tourism, events, and hospitality degree programs and practitioners. One goal is to enhance student learning and employability by exploring how the knowledge we teach is relevant to their future careers, a connection that is often hard to establish without practical experience.  Further, social equity is an ongoing challenge, and current and future industry leaders must learn to navigate customers and employees who demand a social-conscious approach to management. Finding practical solutions to equity and inclusion disadvantaged populations (people of color, women, people with disabilities, non-heteronormality populations, immigrants, the poor, etc.) will be a primary job skill in the future.


Tourism Cases provides the perfect platform to host this special edition on social equity and the sharing economy in tourism given its openness to publishing works written by both academics and practitioners. Practitioners play a crucial role in the success of any policies implemented by businesses, especially within the sharing economy where many of the service providers are self-employed ‘contractors’. Establishing corporate policies that address social inclusion, and how these are implemented within the sharing economy can provide insights to reduce structural discrimination and bias for tourism students and practitioners.

We welcome submissions from academics, practitioners, and students (or any combination thereof) on the challenges, triumphs, and lessons that can be shared in relation to diversity, inclusion, and equity within tourism, leisure, events, and hospitality studies. Cases should support inclusion for disadvantaged populations and can span:

  • The sharing economy in developing regions
  • Hiring, promotion and retention policies for disadvantaged groups
  • Marketing to disadvantaged groups
  • Community and employee education programs around diversity
  • Effective policy implementation and assessment
  • The link between social equity and profitability
  • Tourism higher education and inclusive practices

Initial Abstract: Due 1st June 2022

If you are interested in submitting a Case Study for this special issue of Tourism Cases, please send a 300 word abstract outlining your proposed case to the guest editor via email: by the specified date above. The guest editor will then invite full submissions from those we believe will make a strong contribution to the special issue based on relevance and fit.

Full Case Study: Due 30th September 2022

If your submission is selected, you will be expected to deliver the full case study by 30th Septemeber 2022. 

Full submissions must follow the publisher guidelines (click to read).

Title Page Template

Main Case Template

Exploring the Case Template

While your Case Study will be subject to peer review, case studies are very different in nature from your typical journal article, taking an inclusive approach to publishing in a timely manner. The characteristics of CABI’s Tourism Cases are as follows:

  • Tourism Cases are typically between 2000 and 4000 words long, rarely much less or much more, though the potential does exist. The emphasis is on quality rather than length.
  • They are written for serious readers, whether students, teachers, academics, public stakeholders or industry practitioners, in a style that is accessible.
  • They describe a situation or development relating to tourism, leisure, recreation, hospitality or events. They are often written from the point of view of the stakeholders (e.g., academics, students, operators and/or other practitioners).
  • A Tourism Case can stand alone. It generally tells a story, providing enough information to appreciate why the action took place the way it did. It may inspire, but above all it leads the reader to a better understanding of the example and of the principles that it illustrates.

Please email Sue Slocum at if you have any questions regarding this call for case studies.