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Ecotourism in Crete at the Milia Mountain Retreat

Marine Jeannon, Emilie Labbé, Orianne Louis, Agnès Sanjivy, Skema Business School


The story of Milia Mountain Retreat reflects changes in tourism demand worldwide which have been accelerated by the Covid-19 pandemic. Located in Western Crete, it has seen a significant increase in domestic tourists and a strong growth of demand from travellers seeking authentic experiences in the Mediterranean.


Written on the basis of material provided by Tassos Gourgouras of Milia Mountain Retreat, in the context of Skema’s Strategic Marketing Projects programme.


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