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Managing Tourism Expansion in the Soča Valley (Slovenia)

Gaëlle Connolly, Roger Carter, David Ward-Perkins, Janko Humar, TEAM Tourism Consulting

Summary

The Soča Valley is the fastest-growing destination in Slovenia, with an international reputation that has been rising over the last 10 years. This is largely due to a growing demand Europe-wide for active outdoor tourism, but also to quality product development at the local level, backed by well-coordinated marketing and distribution.

Information

Dr Roger Carter and Gaëlle Connolly, adapted from case study prepared for a Handbook on Destination Management for the World Bank (publication due in 2021)

10.1079/tourism.2021.0004

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