Supporting today's changing environment with
You are here: HomeManaging Tourism Expansion in the Soča Valley (Slovenia)Summary

Managing Tourism Expansion in the Soča Valley (Slovenia)

Gaëlle Connolly, Roger Carter, David Ward-Perkins, Janko Humar, TEAM Tourism Consulting


The Soča Valley is the fastest-growing destination in Slovenia, with an international reputation that has been rising over the last 10 years. This is largely due to a growing demand Europe-wide for active outdoor tourism, but also to quality product development at the local level, backed by well-coordinated marketing and distribution.


Dr Roger Carter and Gaëlle Connolly, adapted from case study prepared for a Handbook on Destination Management for the World Bank (publication due in 2021)


Related cases