Managing Tourism Expansion in the Soča Valley (Slovenia)
The Soča Valley is the fastest-growing destination in Slovenia, with an international reputation that has been rising over the last 10 years. This is largely due to a growing demand Europe-wide for active outdoor tourism, but also to quality product development at the local level, backed by well-coordinated marketing and distribution.
Dr Roger Carter and Gaëlle Connolly, adapted from case study prepared for a Handbook on Destination Management for the World Bank (publication due in 2021)
© World Bank, used with permission, with additional material provided by Janko Humar, Roger Carter, Gaëlle Connolly and David Ward-Perkins, used with permission.