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Nazy’s Battle to Change the Image of the Pankisi Valley through Tourism

Katie Seabolt, Alizée Couttet, Marine Jeannon, Skema Business School

Summary

In creating Nazy’s Guest House, Nazy Dakishvili sought to change the image of the Pankisi Valley – the valley of the Kist’s – a region of Georgia whose reputation was damaged by fall-out from the Chechen conflict just across the border, decades ago. Her goal was to demonstrate to visitors from the outside world the unique culture and traditions of hospitality of her native land.

Information

Written on the basis of material provided by Nazy Dakishvili of Nazy’s Guest House.

10.1079/tourism.2021.0028

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