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Parkbus – A Combined Sustainable Transportation Solution for Residents and Visitors

Rachel Dodds, Boris Issaev, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada.


This case recounts how Parkbus, a social innovation organization founded in 2010 in Ontario, Canada, simultaneously improved access for people with less mobility to experience nature, and reduced carbon emissions and congestion. Through partnerships with key Canadian organizations such as the Toronto Dominion Bank, Mountain Equipment Co-op and Parks Canada, this case highlights a sustainable transportation and tourism innovation, as well as positive externalities and opportunities that can be created by small but well-placed and well-timed initiatives.



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